NewMoo Creates Casein in Plants for Crafting Moo-Free Cheese

May 28, 2024 NewMoo, Ltd.

Food-tech start-up NewMoo, Ltd. makes its debut in the “happy cow” space by using plant molecular farming (PMF) to produce casein proteins for making cheese. Caseins comprise about 80% of the proteins in dairy milk. The resulting product allows cheesemakers to deliver the same genuine cheese experience as traditional dairy cheese via a cost-effective, animal-free, and sustainable pathway.

Survey Says: 86% of US Adults Prefer Dairy Milk and Large Margin Want Increased Milk Offerings in School Meals

A new Morning Consult national tracking poll of 2,200 Americans points to a number of revealing consumer preferences for milk and related beverages. When given the option to choose among whole, reduced fat 2%, low fat 1%, skim, other (almond, soy, oat, other plant-based, lactose-free), or “do not consume” milk, respondents overwhelmingly chose 2% and whole milks because they believe they are most nutritious for themselves and their families.