Get In The Game: Dairy MAX Reaches Gen Z Through Innovative Esports Partnerships
Dairy has been a longtime partner of athletics due to the nutritional benefits of milk, yogurt, cheese, and other dairy products that help players perform their best. Since entering the virtual world of video games in 2021 as the Official Nutrition Partner of Complexity Gaming dairy’s digital game is stronger than ever. Staking its claim in the world of esports, also known as electronic sports – a form of competition where professional esports athletes play games against each other online – dairy now has an extended platform to interact with a broader audience. …