2021 Farwest Show Seminars Provide Innovative Garden Center Branding and Marketing Strategies

The 2021 Farwest Show, taking place August 18–20 at the Oregon Convention Center in Portland, Oregon, will offer three seminars that can help retail garden centers rejuvenate their marketing tactics and increase sales. 

Flame Thrower Redbud wins People’s Choice in Farwest Show’s New Varieties Showcase

August 27, 2019 Farwest Show

Nursery professionals attending the 2019 Farwest Show chose Flame Thrower™ Redbud (Cercis ‘NC2016-2’ PPTBS) as their People’s Choice Best in Show award winner in the New Varieties Showcase. The show was held August 21–23 in Portland, Oregon.

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Japanese Painted Fern ‘Crested Surf’ Wins Farwest New Varieties Showcase Best of Show Award

Judges at the 2019 Farwest Show have chosen Japanese painted fern ‘Crested Surf’ (Athyrium niponicum ‘Crested Surf’ PPAF CPBRAF) as the Best in Show winner in the show’s New Varieties Showcase.

Farwest 2019 Seminars Explore Innovations in Plant Breeding

In one seminar, “‘Good’ Isn’t Good Enough; Breeding Plants in a Crowded Market,” David Roberts, general manager of Bailey Innovations, will discuss the scrutiny plant breeders face in bringing a plant to market. He will also talk about the aspects of breeding that can help plants stand out in the crowded field of new plant introductions.

Lloyd Traven to Speak on the Keys to Successful Plant Introductions at 2019 Farwest Show

He’ll look at the many facets of plant introduction including trialing, propagation, protocols, supply chain, protection, and marketing. Getting started on the right foot is critical. Traven will also share notable examples of success and failure in plant introductions.