FiftyFlowers Is Still Shipping Flowers From Partner Farms to Doorsteps During Pandemic
The COVID-19 pandemic has had a devastating impact on the flower farm industry—flowers that aren’t being shipped are rotting or are being destroyed. In an effort to assist farm owners and workers, Liza Roeser, President and CEO of FiftyFlowers, a small business with headquarters in Boise, Idaho, and Quito, Ecuador has made it a priority to work feverishly with flower farms all over the world to ship fresh flowers at a significantly reduced cost to customers affected by this pandemic. …