Albertsons Companies Becomes First National Grocer to Launch Shoppable Video Experiences and Livestream with Firework

October 1, 2021 Albertsons Companies

Firework, the short-form video platform designed to bring a shoppable, livestream video experience to any website, announced a new partnership with Albertsons Companies (NYSE: ACI). The food and drug giant is the first US grocer to utilize the Firework platform to transform its digital offerings, bringing online shoppers a community-oriented experience led by shoppable, short-form and livestream video.