First Watch Reduces Plastic Footprint By 30 Million Straws

August 8, 2022 WinCup, Inc.

First Watch, the leader in Daytime Dining, has partnered with WinCup, Inc. to replace about 30 million plastic straws annually in its more than 440 restaurants nationwide with phade(r), a first-of-its-kind sustainable straw that naturally breaks down in the ocean in a matter of months. The new partners collectively place innovation and environmental sustainability as their core priorities, while providing a customer experience that looks and feels like a traditional plastic straw yet will safely return to nature through composting.