All Dressed Up and Nowhere to Go, Floral Industry Takes Hit Due to COVID-19

With virtually every large gathering across the country canceled due to COVID-19, cut-foliage growers had nowhere to send their product, greenery used to decorate and accent bouquets. But Sunday is Mother’s Day, and some will buy flowers for mom.

Love Has Helped Floral Industry Thrive Despite Economic Swings

The floriculture industry is valued at about $43 billion and growing by about 7 percent a year, according to a recent report by N.Y.-based Future Market Insights. Soaring demand and well-orchestrated supply chains are allowing developing countries to get in on the trade.