Freshflow is Helping Grocery Retailers Fight Food Waste

For years grocery retailers have been using data driven forecasting to help them predict demand to figure out which products to reorder to keep shelves stocked. That’s nothing new. But Berlin-based startup Freshflow is targeting a particular slice of this market: It’s built an AI-powered forecasting platform to help retailers optimize stock replenishment of fresh, perishable goods — such as fruit and vegetables, meat, dairy and bakery products — in order that food waste is minimized and retailer revenue maximized.