Bear Grylls Has Joined the GOODFISH Countercurrent

August 26, 2021 GOODFISH

One of the world’s most widely known faces of survival and outdoor adventure Bear Grylls has joined Justin Guilbert, Douglas Riboud, and Errol Schweizer at GOODFISH, the brand that developed and delivered a whole new category of sustainable seafood. The Emmy-award nominee and star of National Geographic’s “Running Wild with Bear Grylls” and Discovery Channel’s “Man vs. Wild” is on a mission to help GOODFISH spread education and awareness of preserving the ocean’s vital fisheries and ecosystems.

California Startup Turns Bristol Bay Salmon Skins Into a Fried Snack

A flash-fried snack made from Bristol Bay sockeye salmon skins has been spawned by a Los Angeles-based company called Goodfish, which aims to “propel sustainable seafood into our mass-market consumer culture.”

GOODFISH Redefines Conscious Functional Snacking with Salmon Skins

March 24, 2020 GOODFISH

A pioneering and momentous initiative, GOODFISH, is changing the way we think about snacking with the launch of the first 100% traceable Wild Alaska Sockeye crispy salmon skins propelling sustainable seafood into mass market culture. GOODFISH reclaims highly nutritious salmon skins that were previously discarded to create a revolutionary healthier snack that also has a conscience.