Oppy’s Apple and Pear Category Serves Diverse Choices Year-Round

March 15, 2022 Oppy

Bringing top-quality import apples and pears from the world’s most sought-after production regions, the leading grower, marketer and distributor of fruits and vegetables sets out to deliver the freshest crop to the North American market at just the right time.

FirstFruits Farms Announces “A Taste of Luck” Campaign to Support Retail Merchandising for St. Patrick’s Day

March 3, 2022 FirstFruits Farms

FirstFruits Farms, a recognized leader in the apple industry, announces the launch of “A Taste of Luck” campaign to coincide with the upcoming St. Patrick’s Day holiday on March 17. With promotable volumes of high-quality apples available in March, the company is supporting retailers in pairing their well-known Opal and Granny Smith varieties together to create engaging green and gold displays and digital content that will attract shoppers during this festive time of year.

Put the Pedal to the Metal Retailers, Springtime is for Big Apple Promotions

February 28, 2022 Stemilt

Don’t take your foot off the promotion pedal yet retailers, spring is the last chance to take advantage of big apple promotions before summer! Stemilt’s marketing director, Brianna Shales, explains the most important thing to remember is to have the right mix of apples in your store on full display to contribute to bottom line apple dollars.

Stemilt’s Fast Facts: The Cast Tells Retailers to Remember Their GFPs: Granny Smith, Fuji, and Pink Lady

February 16, 2022 Stemilt

After quite the winter snowstorm in the northwest, we are back with another episode of Fast Facts: The Cast. Marketing director at Stemilt, Brianna Shales, meets with Stemilt merchandising manager, Tim Harrington, to discuss apple category performance data from Nielsen over the latest 12 weeks from November 7, 2021, to January 29, 2022.

Honeybear Organic Distribution Increases

September 15, 2021 Honeybear Brands

Honeybear Brands kicked off their organic apple and pear harvest last month and expect to complete domestic harvest in October. As more of their organic trees come into production this season, Honeybear will have a significantly larger domestic organic crop. Organic Gala, Honeycrisp, Granny Smith, Fujis, Pink Lady and Cosmic Crisp will all be available this season.