SAF’s Great Big Plant Event Helps Retailers Capitalize on Houseplant Craze

The Society of American Florists’ Great Big Plant Event, which launched on March 1, is in full swing teaching retailers how to take advantage of the rising popularity of houseplants. This all-virtual event teaches best practices, resources and turnkey solutions to drive indoor plant sales.

Society of American Florists to Launch Plant-Focused Virtual Event in March; Discusses 2021 Event Planning

February 11, 2021 Society of American Florists

This March, the Society of American Florists will launch its first ever Great Big Plant Event – a library of tools and resources designed to help florists improve their plant business, feel inspired and connect with industry partners.