Advertisers Can Now Measure In-Store Ads Across Grocery Retailers
The goal is for advertisers to get automated measurement from their campaigns that can plug into their demand-side platform of choice. …
Grocery TV
Grocery TV and Hy-Vee Partner to Power One of the Largest In-Store Retail Media Networks in U.S. Grocery
Grocery TV will connect Hy-Vee’s screens to The Trade Desk, enabling RedMedia, Hy-Vee’s retail media network, to manage their off-site and in-store campaigns from a unified platform. To complement RedMedia’s efforts, Grocery TV’s experienced media partnerships team will drive incremental brand revenue by incorporating Hy-Vee into its network of more than 5,000 grocery stores. In addition to brand advertising, Hy-Vee will manage its own in-store messaging through Grocery TV’s Content Management System (CMS). …
Grocery TV Expands In-Store Retail Media Network to Over 5,000 Stores Through Redner’s Markets Partnership
Redner’s will leverage Grocery TV’s in-house technology stack to power screens at the entrance and front end, creating a seamless customer experience across key touchpoints in their stores. Through Grocery TV’s Content Management System (CMS), Redner’s will deliver relevant content to shoppers, including promotions for services like Redner’s Ready, an online ordering and curbside pickup option, and HealthCents, a nutrition program led by Redner’s Corporate Dietitian, Meredith McGrath. …
Grocery TV’s In-Store Retail Media Network Expands in New York City with D’Agostino and Gristedes
Grocery TV, a leading in-store digital advertising network, today announced that New York City supermarket chains D’Agostino and Gristedes are now available on its network. …
Grocery TV Launches All-New Retail Marketing Platform, a Centralized Tool for Managing In-Store Retail Media Networks
Grocery TV, the largest digital advertising network in U.S. grocery stores, today announced the launch of its upgraded Retail Marketing Platform equipped with new capabilities that improve the user experience and help retailers consolidate their in-store campaigns through a single tool. The platform plays a key role within Grocery TV’s full-store retail media solution. …