The Startup Feeding the Future With Robotic Mushroom Farms

April 10, 2023 Sara Friedman, Hubspot

“We saw an opportunity to collapse labor, increase yields, and produce mushrooms at dramatically lower costs,” says Hedgehog co-founder Balsillie. “By doing that, we can take very premium gourmet mushrooms and have them in every Walmart and Kroger, affordable to anyone who wants them.”