Floral Marketing Fund Hosts Webinar to Release Consumer Houseplant Study Results

November 30, 2021 Floral Marketing Fund

The Floral Marketing Fund (FMF) will host a webinar on December 9th at 1 PM Eastern to present results from a consumer preferences study about houseplants conducted during the COVID-19 pandemic. The study’s researchers, Dr. Melinda Knuth, NC State University, Dr. Hayk Khachatryan, Mid-Florida Research and Education Center, UF/IFAS, and Dr. Charlie Hall, Texas A&M University, will reveal the data, address trends in houseplant purchasing, and discuss how the industry can capitalize on them.

Houseplant Popularity has Bloomed During the Pandemic

January 25, 2021 Kent Luetzen,

Unprecedented events of 2020 led to many wanting to reconnect with nature — some even grew a green thumb.