Arva Flour Mills Announces Acquisition of Red River Cereal Brand from The J.M. Smucker Co.
Arva Flour Mills, North America’s oldest continuously operating commercial flour mill, is pleased to announce the acquisition of the Red River Cereal Brand from Smucker Foods of Canada Corp., a subsidiary of The J.M. Smucker Co. Officially acquiring the historic cereal brand on June 1, 2022, “The Mill” plans to launch the Brand later this month at their onsite retail store and their website, www.arvaflourmill.com. Further plans to distribute the Red River Cereal Brand into other retail locations are projected for later this year. …