Pure Flavor Adds Industry Veteran Joe Sbrocchi to Leadership Team

January 30, 2023 Pure Flavor

With significant growth & expansion at the forefront of the company’s strategic plan, Pure Flavor® is pleased to announce the addition of produce industry veteran Joe Sbrocchi to the company’s leadership team as Senior Vice-President, Business Development & Strategy. Mr. Sbrocchi brings an impressive history of successes in a career that has criss-crossed between the vendor and the buying communities (Sobeys & Walmart), and most recently over the last 5+ years as the Executive Director & General Manager of the Ontario Greenhouse Vegetable Growers (OGVG).