Brotherly Love and Produce: The Most Modern Market In America

Once again this year, participants in the New York Produce Show and Conference will have an opportunity to take an official post-show tour of the Philadelphia Wholesale Produce Market (PWPM) on Thursday, Dec.16, 2021. The Philadelphia Wholesale Produce Market is the world’s largest fully-enclosed, fully-refrigerated wholesale produce terminal, with 686,000 square feet. Its most distinguishing operational benefit is cold-chain protection for fresh fruits and vegetables. The 19 PWPM merchants carry a full line of fruits and vegetables and serve all types of foodservice and grocery businesses. Susan Crowell spoke with John Vena, president of John Vena Inc. and longtime PWPM merchant, to learn more about the unique facility and the business that goes on at the market.