King Arthur Flour

King Arthur Flour, Now King Arthur Baking Company, Rebrands to Celebrate Commitment to Baking

July 20, 2020 King Arthur Flour

The country’s oldest flour company is now King Arthur Baking Company. The rebrand of King Arthur Flour reflects what the company has always been: a company of bakers who believe in the power of baking to forge community and bring joy. …

When Bakers Demanded More Flour, King Arthur Went to the Mills

June 16, 2020 Elizabeth G. Dunn, Bloomberg

On March 18, Bob Morando, the chief executive officer of a flour mill located in the pancake-flat wheat fields of central Kansas, received a short, cryptic text from Brad Heald, the director of mill relations for his biggest customer, King Arthur Flour Co. “Call me,” it read. …