Omnicom Announces Collaboration with Kroger Precision Marketing to Reduce Media Waste, Enhance Consumer Experiences

Omnicom Media Group, the media services division of Omnicom Group Inc. announced a strategic collaboration with Kroger Precision Marketing (KPM) that will deliver early-adopter opportunities to Omnicom clients. Kroger Precision Marketing is the retail media network powered by 84.51°.

Kroger Precision Marketing Expands Access to On-Site Advertising Inventory Through Three Leading Ad-Management Platforms

Kroger Precision Marketing (KPM), the retail media business of the Kroger Co. powered by 84.51°, is expanding access to its on-site advertising inventory. Advertisers may now use one of three preferred advertising management platforms to buy product listing ads on Kroger ecommerce sites. Pacvue, Skai and Flywheel Digital are the inaugural platforms with access to the API.

Kroger Launches Private Marketplace to Unleash First-Party Targeting Capabilities

October 21, 2021  Kroger Precision Marketing

The Kroger Co.’s retail media business, Kroger Precision Marketing (KPM) powered by 84.51°, today announced the launch of a new private programmatic advertising marketplace. The Kroger Private Marketplace allows agencies and brands to reach consumers by applying Kroger audience data to programmatic campaigns within their preferred ad-buying platform.