Lean Beef Choices For Today’s Consumers

October 3, 2019 ALISON KREBS, Beef Checkoff

Beef choices abound for today’s shopper. From the indulgent and celebratory Ribeye Steak or Roast to a more affordable – and lean – Sirloin Steak. (Spoiler alert: Tenderloin Steak is also lean.) And, lean cut sales have increased 12% since 2014 (Figure 1). But what is lean? Who might be interested in these options? And, what opportunities do these choices provide for your retail meat case?