With growing season accelerating, the Midwest Apple Improvement Association (MAIA) is strengthening the support it provides to its more than 1,000 members by adding two industry veterans to its team. …
EverCrisp®, originally developed by The Midwest Apple Improvement Association, and planted by leading growers like United Apple Sales, (United Apple) is building momentum and becoming a consumer favorite. …
Midwest Apple Improvement Association (MAIA) today launches a new website atMAIAApples.com, and just as he was preparing to flip the switch, MAIA President Bill Dodd paused and noted, “Wow, this is a really freaking amazing new site.” …
The MAIA-1 apple variety, marketed as EverCrisp, combines the best features of its parent varieties, Honeycrisp and Fuji. This sweet, juicy and firm apple – now in its second season selling at grocery stores – has been an instant hit among apple lovers. It maintains its crunch and sweet flavor like no other, holding its taste and firmness for months. …
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