Entenmann’s Launches Modified Packaging to Keep Favorites on Retailers’ Shelves

October 6, 2021 Bimbo Bakeries USA 

The next time you are shopping for your favorite Entenmann’s® full-size products, you may notice the packaging looks a little bit different. The clear cellophane “window” that has showcased its donuts, cookies and cakes for decades will be temporarily replaced by a photo of the sweet baked goods inside. Some Entenmann’s Danishes will be in clear clamshell packaging.