The California Milk Processor Board Launches “Moo Money,” Its First-Ever Consumer Loyalty Program
The California Milk Processor Board (CMPB) – creators of the iconic got milk? and toma leche campaign – today announced the launch of its first-ever consumer loyalty program. Beginning today and running through April 28, 2019, “Moo Money” will reward milk-loving California consumers for purchasing real, wholesome dairy milk at any participating retail outlet, as well as online. …