Nielsen’s New Retail Pricing Analytics Brings Visibility And Stability to an Unstable Pricing Landscape

May 15, 2020 Nielsen

Nielsen Global Connect today announced the successful rollout of its new Retail Pricing Analytics application tools. More than 60 leading consumer packaged goods retailers in the U.S., including Associated Wholesale Grocers, Inc. (AWG), Coborn’s, Smart & Final, ReFuel, Weis Markets and NPC, are powering their strategic pricing decisions through Nielsen’s latest end-to-end pricing and promotion application.

Nielsen First Quarter Numbers Show Growth of Store Brands as Shoppers Stock Up During Crisis

Store brands posted double-digit sales increases across U.S. supermarkets, discounters, and drug stores as shoppers stocked up on products during the first stages of the coronavirus pandemic.

It’s Time to Think Omnichannel Shopper, Not Just Omnichannel

February 26, 2020 Nielsen

There’s no shortage of omnichannel chatter across the retail landscape, and that chatter has been building for quite some time. But now that 44% of American households are actively buying food both on- and offline, the industry needs to focus more on the consumer and less on the physical channel.

Multicultural Influences are Shifting American Appetites During the Super Bowl (and Beyond)

January 28, 2020 Nielsen

What’s on tap for your Super Bowl party this year? While potato skins, pizza, cheese sticks and American lager have a long-standing history with the big game, the growing Latinx* influence across the U.S. is inspiring many American football fans to swap their traditional fare for imported beer and jalapeño poppers.

Nielsen Acquires Merchandising and Analytics Solutions Leader Precima

January 10, 2020 Nielsen

Through this acquisition, Nielsen Global Connect will deepen its portfolio of personalized and addressable pricing, promotion and assortment capabilities by leveraging Precima’s consumer loyalty and retailer analytics solutions. This deal brings Precima’s loyalty data-backed collaboration programs and retail relationships to Nielsen Global Connect clients, globally. Precima’s employees will now integrate into the Nielsen Global Connect organization.