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Japanese Painted Fern ‘Crested Surf’ Wins Farwest New Varieties Showcase Best of Show Award

Judges at the 2019 Farwest Show have chosen Japanese painted fern ‘Crested Surf’ (Athyrium niponicum ‘Crested Surf’ PPAF CPBRAF) as the Best in Show winner in the show’s New Varieties Showcase.

Farwest 2019 Speaker Christina Salwitz to Examine the Psychology of Color in a Retail Environment

2019 Farwest Show speaker Christina Salwitz will give a seminar on the role colors can play in the buying decisions of retail garden center customers. Her talk is scheduled for 8:30–9:30 a.m., Wednesday, August 21. The show itself will take place August 21–23 at the Oregon Convention Center, Portland, Oregon.

Lloyd Traven to Speak on the Keys to Successful Plant Introductions at 2019 Farwest Show

Traven’s session will highlight the essential components of plant introductions, giving breeders, growers, and retailers valuable insight that can make the difference between success and failure.

Lloyd Traven to Speak on the Keys to Successful Plant Introductions at 2019 Farwest Show

He’ll look at the many facets of plant introduction including trialing, propagation, protocols, supply chain, protection, and marketing. Getting started on the right foot is critical. Traven will also share notable examples of success and failure in plant introductions.

Dr. Bridget Behe to Cover Two Key Garden Retail Topics at the 2019 Farwest Show

At the 2019 Farwest Show Dr. Bridget Behe, professor of horticultural marketing at Michigan State University, will deliver two retail-garden-center-focused addresses on merchandising and pricing.