The Oscar Mayer Brand Launches First-Ever Bologna-Inspired Face Mask; Pays Homage to Childhood Traditions

January 19, 2022 The Kraft Heinz Company

For more than a century, Oscar Mayer has injected levity into everyday moments – from creating a 27-foot-long rolling Wiener, to the memorable jingles, to inspiring families to make unforgettable face masks by biting holes in bologna slices for their eyes and mouth. As a nod to what makes Oscar Mayer iconic, the brand is releasing the real deal: a bologna-inspired face mask that rejuvenates your skin while recapturing that childhood joy.

Oscar Mayer and Lyft Team up to Give Fans Unexpected Rides in the Iconic Wienermobile

August 24, 2021 Kraft Heinz Company

The Oscar Mayer Wienermobile has been an Airbnb, a setting for a marriage proposal, traveled to Alaska via barge and the reason for joy in all 50 states, but never has it been available on a rideshare app … until now.

Oscar Mayer Products to Get New Look and the Wienermobile is Part of the ‘Keep it Oscar’ Campaign

April 30, 2021 Kelly Tyko, USA TODAY

Oscar Mayer’s iconic Wienermobile will soon be a lot more visible in grocery stores and maybe your fridge.

Kraft Heinz Meat, Cheese Sales Lag as Shoppers Buy Premium Products

July 31, 2020 Richa Naidu, Reuters

Second-quarter sales of Kraft Heinz’s Oscar Mayer deli meats and cheese slices grew more slowly than those of higher-end rival products such as ham from pigs fed vegetarian diets on family farms, retail data shows.

Hot Dog! Oscar Mayer and Ryan Newman are Back at the Track

May 18, 2020 Kraft Heinz Company

Fasten your meatbelts, NASCAR fans! Not only is NASCAR returning, but the iconic duo, Oscar Mayer and driver Ryan Newman, are back on the track at Darlington Raceway on Sunday, May 17.