Oscar Mayer Brings the Sizzle Back to NASCAR for 2020 Season and Beyond

October 31, 2019 Kraft Heinz Company

Everyone’s favorite name in racing, O-S-C-A-R, is extending its sponsorship of the No. 6 Oscar Mayer Ford Mustang with driver Ryan Newman and Roush Fenway Racing through the 2021 season.

Oscar Mayer Hotdoggers Give Newman a Lesson on Riding “Shotbun” in the Oscar Mayer Wienermobile

June 25, 2019 Kraft Heinz Company

Fasten your “meatbelts” — Oscar Mayer and NASCAR driver Ryan Newman are heading to the hot dog brand’s hometown of Chicago for the Camping World 400 at the Chicagoland Speedway on Sunday, June 30.

Oscar Mayer and Ryan Newman Bring All-American Paint Scheme to Charlotte

May 30, 2019 Kraft Heinz Company

Newman’s No. 6 Oscar Mayer Hot Dog Ford Mustang will be painted to pay tribute to the late Sgt. James Nolen as part of NASCAR’s 600 Miles of Remembrance initiative, which honors fallen service members with patriotic car wraps and coordinates visits to military bases leading up to the race.

Oscar Mayer Bacon Car Makes Sizzling Debut at Phoenix Race

March 11, 2019 The Kraft Heinz Company

If you were to ask Ryan Newman what his favorite food on race day is, he would tell you it’s Oscar Mayer Bacon. At ISM Raceway, his love of bacon was sizzling on the track and on the side of his No. 6 Oscar Mayer Bacon Ford Mustang.

UFC, Oscar Mayer P3, and Devour Announce Multi-Year Marketing Partnership

March 1, 2019 Kraft Heinz Company

UFC®, the world’s premier mixed martial arts organization, and two Kraft Heinz Company brands, Oscar Mayer P3 and DEVOUR, today announced a comprehensive multi-year partnership that expands on the innovative marketing relationship the companies began last year. The DEVOUR™ frozen food brand has been named “Official Frozen Meal of UFC,” joining Oscar Mayer P3Portable Protein Pack, which was named “Official Protein Snack” of UFC in 2018. Both designations are new and mark exclusive sponsorship categories for UFC.