GOOD PLANeT Foods Kicks Off 2022 with New Look, Taste, Melt, and Positive Growth Trajectory as Category Pioneer in Plant-Based Cheese

January 19, 2022 GOOD PLANeT Foods

GOOD PLANeT Foods, a pioneering brand in plant-based cheeses, today announced it is starting the New Year with a fresh rebrand for its entire line – debuting eye-catching new packaging that shows off the superior melt the product delivers. The new packaging launches alongside improved formula with unique, proprietary recipes that offer consumers the joy of cheese with a smooth cultured flavor that tastes, looks, and melts just like dairy cheese. This update comes ahead of a huge growth projection for the brand in 2022, with recent distribution gains in retailers like Giant Martin, Giant Eagle and Hy-Vee, and increased distribution nationally in Sprouts.

This Startup Just Raised $75M to Make a More Cheesy Plant-Based Cheese

Nobell Foods announced a $75 million Series B round of funding as it launched out of stealth today, backed by Andreessen Horowitz, Breakthrough Energy Ventures, and other investors on July 21. In total, it has raised $100 million so far. For more than four years, the company has pioneered a new way to make dairy products from plants.