18th Annual Power of Meat Report: Meat Purchases Rise Above Pre-Pandemic Levels, Consumers Look For Value

March 7, 2023 FMI

Americans are buying more fresh meat than before the COVID-19 pandemic and are seeking value in terms of price, convenience and better-for attributes in meat purchases, according to the 18th annual Power of Meat report released by the Meat Institute and FMI—The Food Industry Association.

Analysis Finds Meat Shoppers Seek Cooking Inspiration from Digital Sources

March 9, 2022 FMI

The 17th annual Power of Meat report reveals nearly all American households (98.5%) purchase meat, a trend supported by an increase in volume sales (up 3.9% for all meat compared to pre-pandemic levels). This increase is due, in part, to several grocery shopper trends resulting from the COVID-19 pandemic, including increased home cooking, record-high online shopping, and a shift to digital sources for recipe inspiration.

FMI: What Is Your Meat IQ?

According to the 2021 Power of Meat, one of the silver linings of the pandemic has been extra time—extra time to study, extra time to experiment and extra time to perfect skills. And it seems lots of people have been pouring that extra time into enhancing their meat cooking skills.