The Society of American Florists is expanding its Outstanding Varieties Competition. The competition, which takes place during SAF’s Annual Convention, will now include new or limited availability varieties from breeders, in an effort to help them get valuable feedback on potential market appeal. …
The American Floral Endowment (AFE) announces the appointment of its new Chairman of the Board and incoming Trustees. The announcement was made during AFE’s annual event, Funding the Future of Floriculture, held on Tuesday, September 6, 2022, in Orlando, Florida, at the SAF Convention. …
Talmage McLaurin, AIFD, has established a career identifying and understanding floral trends. His annual trend forecast informs every part of the industry from production, marketing and business sales to the newest designs and color palettes. McLaurin will bring his nearly three decades of experience to SAF Orlando 2022, the Society of American Florists’ 137th annual convention Sept. 6-8 in Orlando, Florida. …
James Faust, Ph.D., a professor of floriculture physiology at Clemson University and a leading expert on poinsettias, is the 2021 recipient of SAF’s Alex Laurie Award, honoring an individual who has made broad-scope, long-lasting contributions to research or education in the floriculture industry. Marvin Miller, market research manager at Ball Horticultural Co., presented the award to Faust on September 23 during the Stars of the Industry dinner at SAF Orlando 2021, …
The Society of American Florists honored Dr. Scott Trees with the Gold Medal Award during the Stars of the Industry Awards Dinner on September 23 at SAF Orlando 2021, the association’s 136th Annual Convention at the Loews Royal Pacific Resort in Orlando, Florida. …
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