Sara Lee Artesano Launches Sweet Escapes Sweepstakes and New Sweet Loaves Varieties

October 20, 2021 Bimbo Bakeries USA

To celebrate the launch of two new Sara Lee® Artesano™ Sweet Loaf varieties – Cinnamon and Maple & Brown Sugar – the folks at Sara Lee® –are toasting up a national sweepstakes. One deserving parent, guardian, or caregiver will win the grand prize of $5,000 for a ‘Sweet Escape’ to honor their above and beyond efforts throughout the pandemic.

Sara Lee Artesano Introduces New Potato Bakery Bread

November 11, 2020 Bimbo Bakeries USA

Sara Lee®, makers of delicious bread, buns, rolls and breakfast products, announced today the latest, spud-tactular addition to its Artesano™ Bakery Bread line – all-new Artesano™ Potato Bakery Bread. Tapping into Artesano’s™ legacy of at-home comfort, the brand’s new potato loaf is crafted with the same thick slices and mouthwateringly soft texture as before – just with an added hint of sea salt, a touch of butter and of course the comforting and delicious flavor of potato bread.