dunnhumby to Power Media Business, SEG Connects, for Southeastern Grocers

October 4, 2021 Southeastern Grocers

dunnhumby announced today a new technology partnership with Southeastern Grocers Inc. (SEG) to power SEG Connects, the grocery retailer’s media business. SEG Connects powered by dunnhumby will help consumer packaged goods (CPG) companies connect with SEG’s Fresco y Más, Harveys Supermarket and Winn-Dixie customers by putting the brands in front of the shoppers they want to reach in stores, online and on the move.