Local Food Sales Continue to Grow Through a Variety of Marketing Channels

October 7, 2021 Stephen Martinez, USDA ERS

Local foods represent a small but growing share of the U.S. food system—one reflection of consumers’ increasing influence on food production. Local food producers sell their goods directly to consumers at places such as farmers markets, on-farm stores, or pick-your-own stores.

Want to Help The World While Helping The Industry? Reduce Online Out-of-Stocks

The produce shelves of today’s retail stores are filled with innovative produce items, which offer flavor and convenience, new eating experiences and more. From new varieties of apples and grapes to innovative fresh-cuts and packaged items, one would think that this explosion of innovative activity would have led to substantial increases in produce consumption. Yet, the Produce for Better Health Foundation has studied the matter and tells us that this is not true.

Beef Performance at Retail

September 20, 2021 The Beef Checkoff

In this highly competitive retail environment, it is important for retailers to highlight products that drive more dollars to their bottom line. The National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, conducts various research studies to highlight how different types of proteins and items at the retail stores can increase sales, provide greater margins, and increase the average size of a purchase. One of the studies usually conducted every two years by NCBA are consumer panel studies, which help the market research team learn and understand about consumer trends, popular items, and market intelligence to help NCBA’s external partners grow beef demand and increase retail revenue.

SEPC Study Finds that Innovation Drives Category Growth and Engagement for Fresh Produce

September 10, 2021 Southeast Produce Council

New study highlights the consumer take on supply chain innovation and technology addressing the biggest trends in fresh produce marketing and merchandising.

The Battle for Primary Grocery Store Supremacy

Like all aspects of life over the past 18 months, grocery shopping has changed significantly. The grocery store we consider nearest and dearest to our hearts has changed, as well. While the great increase in online grocery shopping is well-noted, there has also been a shift in shopper’s primary grocery shopping channel.