Farm-to-Florist Direct: How Sunny Meadows Flower Farm Created a Successful Shipped-Flower Wholesale Program

November 8, 2021 Slow Flowers Journal

In 2017, Sunny Meadows Flower Farm launched a direct-shipping program for florists as a way to build the domestic flower market and increase access to more farm-direct blooms.  We started small with florists within the state of Ohio but beyond our normal delivery area as a test run for our first year, and shipped to a couple wholesalers so we could learn the ropes. 

Slow Flowers Announces 2021 American Flowers Week: the 7th Annual Celebration of Domestic Cut Flowers

June 4, 2021 Slow Flowers Society

Slow Flowers Society announces details for the 2021 American Flowers Week campaign, the annual celebration to promote domestic flower farming and sustainable floristry that takes place June 28-July 4, 2021.

Slow Flowers Floral Insights & Industry Forecast for 2021

January 11, 2021

“Each of us can speak with an authentic voice about our observations, key cultural shifts and new creative directions in the floral space. In the end, the forecast is a tool; a roadmap that helps me and others consider what is around the bend or across the horizon. It sparks conversation and sometimes, to be honest, it sparks controversy.”

Unveiling 2021 American Flowers Week Branding by Jeanetta Gonzales

December 18, 2020 Slow Flowers

Jeanetta’s artwork exudes joy, optimism, the spirit and strength of women, and, YES, there are often flowers and plants in her pieces.

Slow Flowers Six-Part Series: New Floral Marketing Models & Platforms

November 10, 2020 Slow Flowers Journal

Slow Flowers is bringing you a six-part series about innovation and creativity among Slow Flowers members — growers, designers and florists who are reimagining how to market and sell local, seasonal and sustainable flowers.