Society of American Florists (SAF) Launches New Digital Marketing Course for Florists
The 30-minute course provides a practical introduction to digital marketing, tailored specifically for florists — no matter their level of experience. …
Society of American Florists SAF
Alexandra Farms Wins 7 Awards at Society of American Florists’ (SAF) Outstanding Varieties Competition
Alexandra Farms won seven awards at this year’s Society of American Florists’ Outstanding Varieties Competition, including one of the top honors: Best in Class. This year, the company entered varieties from its dahlia collection in addition to garden roses. …
Prepare For Growth at SAF’s 139th Annual Convention
The convention includes 20 educational sessions spanning four main learning tracks: operations and strategy, growth and profitability, talent and staffing, and floral trends. Attendees will also participate in an interactive trends and challenges discussion, and hear keynote presentations addressing the industry’s biggest challenges and opportunities. …