CFNA Deputy Secretary General of the Fruit Branch Highlights the Need for Better Learning Opportunities for Today’s Fruit Industry

“We need to keep on learning, otherwise we won’t be able to catch up with the speed of the changing consumer demand” – CFNA Deputy Secretary General of the Fruit Branch highlights the need of better learning opportunities for today’s fruit industry.

SHAFFE Launches International Master’s Degree for Fresh Produce Industry Professionals

July 5, 2022 Southern H

To address the need to update knowledge and acquire better tools for strategy planning and decision making, the Southern Hemisphere Association of Fresh Fruit Exporters (SHAFFE) has designed the master’s degree in International Communication, Marketing and Management for industry professionals involved in global trade.

SHAFFE Continues to Grow – Provid Peru Joins as a New Partner of the Entity

Fulfilling its objectives of expanding its membership and consolidating its position as the representative of fresh fruit exports from the Southern Hemisphere, today SHAFFE announced the incorporation of a new organization, Provid Peru. “We are very happy to be adding more and more representative bodies as well as countries to our association. We recently added Zimbabwe and now we are welcoming Provid, the Peruvian Table Grape Producers Association. This shows that the work we have done to date is important and reflects the needs of the Southern Hemisphere,” said Nelli Hajdu, Secretary General of SHAFFE.

Southern Hemisphere Governments Value Fresh Produce Industry as Key Pillar to Food Security and Sustainability

With confirmation of Esteban Valenzuela, Agricultural Minister of Chile, Fernando Mattos Costa, Minister of Livestock, Agriculture and Fisheries of Uruguay, David Littleproud, Minister for Agriculture and Northern Australia as well as former Minister of Agriculture

“The New Reality For Southern Hemisphere Fruit Exports” is this Year’s Virtual Southern Hemisphere

The Southern Hemisphere Association of Fresh Fruit Exporters is building on the success of the previous year with a new version of the “The Southern Hemisphere Fresh Fruit Trade Congress” taking place virtually, via zoom, on the 30th of March 2022. With the defining theme “The New Reality for Southern Hemisphere Fruit Exports”, this year’s edition will be dedicated to the changing trade environment, in which Southern Hemisphere producers and exporters are currently operating.