Amazon Go Remains Compelling but Niche Shopping Experience, Finds Strategy Analytics

April 21, 2020 Strategy Analytics

Two years after opening the world’s first cashier-less convenience store ‘Amazon Go’, Amazon has expanded on its concept, opening a larger-format cashier-less grocery store. A new report from the User Experience Strategies Service (UXS) at Strategy Analytics outlines a consumer-focused evaluation of the Amazon Go Grocery experience.