The culinary world is entering a new era of enchantment with the advent of fantasy-flavored foods. From ‘cosmic punch’ to ‘Arctic avalanche’, the food industry is moving away from literal taste descriptions and embracing cryptic and poetic product names. …
According to Innova Market Insights, this trend saw a 23% average annual growth rate among new products from 2020 to 2023. Flavors such as ‘rainbow,’ ‘cosmic’, and ‘dream’ have led this surge. They resonated very well with Gen Z and millennial consumers who crave unique and extraordinary experiences. …
Take some time for a mind experiment to explore ways to give your existing offering an Olympic twist. Imagine which items already spark a sporty association, albeit in size, form or color. …
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