The Hass Avocado Board

New Study Reveals Bagged Avocados as Key Growth Driver

October 13, 2023 The Hass Avocado Board

The Hass Avocado Board (HAB) is excited to share the findings of its recent study on the impact of bagged avocados on avocado category trends, shedding light on the remarkable shifts in the avocado category’s retail landscape over the past four years. The new Bagged Avocado Sales Drivers study analyzes retail sales and household panel data to uncover the underlying sales trends and purchase behaviors driving the growth of bagged avocados and their impact on the industry. …

First Quarter Holidays Reached Double-Digit Dollar Growth

July 13, 2022 The Hass Avocado Board

Sales of Hass avocados kicked off the new year with four-year record highs through first quarter key holidays including the Big Game, Valentine’s Day, and St. Patrick’s Day. The Hass Avocado Board’s (HAB) recently published retail recap indicated increased dollar sales during the key holidays that drove a combined 90.4 million units and $119 million in retail sales. …

Ultra-Avocado Shoppers Make Significant Impact On Category

March 9, 2022 The Hass Avocado Board

Understanding fresh avocado shoppers and their purchase behaviors help marketers and retailers create strategies that drive traffic, build loyalty, and grow sales of fresh Hass avocados. In the rapidly evolving retail landscape, market dynamics are heavily influenced by shopper characteristics and behavior. …

Steven Muro to Present Important Retail Insights About Hass Avocado Shoppers During July 29 Webinar

July 21, 2021 Fusion

Steven Muro, president and founder of Fusion, will share his expertise and industry knowledge during a live webinar from the Hass Avocado Board (HAB) on Thursday, July 29, 2021, from 1:00 p.m. – 1:30 p.m. PDT. The webinar will share insights about the dynamic Super avocado shopper and how retailers can reach this influential target to drive sales of Hass avocados. …