The Kraft Heinz Company

The Oscar Mayer Wienermobile Gets a Beefy New Name for the First Time in Nearly 100 Years

May 19, 2023 The Kraft Heinz Company

Oscar Mayer ushers in a new era for its beloved Wienermobile, changing the vehicle’s name for the first time since it first hit the road in 1936. The newly coined “Frankmobile”pays homage to the brand’s 100% Beef Franks as it debuts a tasty new recipe with a more balanced flavor profile and iconic beefy taste that is more flavorful than ever – all while sparking miles of smiles and uniting fans around a love of meat. …

Kraft Heinz Unveils HEINZ REMIX, The First Customizable Digital Sauce Dispenser

May 17, 2023 The Kraft Heinz Company

The Kraft Heinz Company unveiled HEINZ REMIX™, the first customizable and IoT-enabled digital sauce dispenser to launch that allows consumers to personalize their own flavor creations. …

Oscar Mayer Transforms the Iconic Wienermobile into a Wedding Chapel

April 11, 2023 The Kraft Heinz Company

Oscar Mayer, the brand known for uniting millions over a love of meat, announced the opportunity for soon-to-be-newlyweds to exchange vows in hot-dog bliss. Designed to subvert the seriousness of stressful wedding planning and highlight the joy weddings should bring, fans across the country can sign up to wed at the first-ever “Wienermobile of Love,” a limited-time chapel conveniently located in the elopement mecca of the country: Las Vegas, baby! …

Philadelphia Cream Cheese Expands Category Leadership With New Plant-Based Innovation

December 9, 2022 The Kraft Heinz Company

Philadelphia®, the leading cream cheese brand with 69% share of the category*, is bringing its signature multi-sensorial experience to the plant-based aisle. Philadelphia Plant-Based spread features a carefully crafted recipe with simple, high-quality ingredients, creamy spreadable texture and delicious taste. …

Lunchables Gives Parents the Gift of Uninterrupted Time to Survive this Holiday Season

December 7, 2022 The Kraft Heinz Company

The most wonderful time of the year can quickly take a turn with stressors of purchasing the perfect gift, finding time to build and wrap the kids’ toys, remembering to hide the elf, entertaining family and friends and so much more. In fact, last season thousands of parents took to social media* expressing their biggest holiday stressors, proving it’s not always smooth sleigh-ing to be a parent this time of year. Starting today, Lunchables®, a Kraft Heinz Company brand, is giving parents the relief they deserve with the launch of new Lunchables Holiday Packs. …