The Krusteaz Company Extends Longstanding Partnership with Siemer Milling Company

July 14, 2023 he Krusteaz Company

The Krusteaz Company, maker of some of the best-loved breakfast, baking and snack brands in the industry, announces it has extended its longstanding partnership with Siemer Milling Company signing a new 10-year contract. Building upon a successful 25-year relationship, Siemer Milling Company is The Krusteaz Company’s largest ingredient supplier, providing 180M pounds of flour every year and is the principal wheat flour supplier for the company’s Effingham, IL facility and sole supplier for the Hopkinsville, KY facility.

Continental Mills Announces Name Change to The Krusteaz Company in Honor of Flagship Brand’s 90th Anniversary

September 19, 2022 The Krusteaz Company

What started 90 years ago in Seattle by an entrepreneurial woman named Rose Charters is today one of the most beloved baking mix brands in America, Krusteaz®. In celebration of the brand’s 90th anniversary, Krusteaz parent company, Continental Mills, announces its name change to The Krusteaz Company. The name change honors the brand’s roots of entrepreneurialism and ingenuity – notably Charters’ innovation of the world’s first just-add-water pie crust in 1932 – which are woven into the DNA of the company.