Treasure Cave Celebrates Blue Cheese Lovers And Welcomes Newcomers With New Brand Campaign, Elevated Packaging

August 9, 2023 Saputo USA

Saputo USA’s Treasure Cave, America’s original cave-aged blue cheese brand, announced today the launch of a wonderful and wacky new brand campaign that invites consumers to explore the brand’s blue cheese flavor and cave origins with the notion that “You Might Love It Here.” The campaign features a series of ads that bring a mystical treasure cave to life, with characters as bold and flavorful as blue cheese itself.