The U.S. Highbush Blueberry Council Presents Refreshed Vision to Move Industry Forward

Last week, the U.S. Highbush Blueberry Council (USHBC) presented a strategic refresh at the organization’s annual Spring Meetings. USHBC president Kasey Cronquist presented the refined vision, mission and plan for the organization’s growers, marketers and industry stakeholders.

The ‘Year of The Blueberry’ Continues With Announcement of a Blueberry Emoji

A blueberry emoji is coming in 2020 and the U.S. Highbush Blueberry Council (USHBC) is celebrating this exciting milestone. The blueberry emoji news joins two recent announcements – Classic Blueberry as Flavor of the Year and Classic Blue as Color of the Year – that add up to one festive “Year of the Blueberry.” The new emoji will depict a cluster of three berries.

USDA Announces Appointments to the U.S. Highbush Blueberry Council

December 26, 2019 USDA

The U.S. Department of Agriculture today announced the appointment of 13 members and 11 alternate members to serve on the U.S. Highbush Blueberry Council. The appointees will serve three-year terms from Jan. 1, 2020, to Dec. 31, 2022.

Blueberry Council Selects Sterling-Rice Group to Lead Foodservice

The U.S. Highbush Blueberry Council (USHBC) has contracted with the Sterling-Rice Group (SRG) to lead its integrated foodservice marketing and promotional activities for the council and the blueberry industry.

Alicia Adler Joins USHBC, NABC as Vice President

Adler brings a wealth of experience to her new role, both in writing grant proposals and developing export markets.