USHBC Market Access Program Funding is Nearly Doubled for 2022

The USDA Foreign Agricultural Service (FAS) has notified the U.S. Highbush Blueberry Council (USHBC) that its 2022 Market Access Program (MAP) funding award will nearly double to $597,810, up from $299,195 in 2021 and $207,449 in 2020.

Encouraging a Boost of Blue as a Smart Choice for American Diabetes Month

During American Diabetes Month, the U.S. Highbush Blueberry Council (USHBC) is inspiring consumers to grab a boost of blue as part of an overall healthy diet. The American Diabetes Association notes that fruit can fit into a diabetes friendly meal plan, help to satisfy a sweet tooth and provide extra nutrition. Blueberries are a great way to combine natural sweetness with the added benefit of essential nutrients like fiber, manganese, vitamin C and vitamin K. [i] They’re a good source of fiber as well, containing 3.6 grams, and only 80 calories per serving (one cup, or a handful).

Blueberry Growers and Importers Vote to Continue the U.S. Highbush Blueberry Council’s Demand-Driving Work in 2021 Referendum

In light of today’s announcement issued by the U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service (AMS) that a majority of eligible producers and importers of record voted in favor of the U.S. Highbush Blueberry Council (USHBC), the USHBC has shared an official statement.

U.S. Highbush Blueberry Council Details Strategic Plan Empowering Industry to ‘Make Blueberries the World’s Favorite Fruit’

The U.S. Highbush Blueberry Council (USHBC) today announced details around its recently approved 2021-2025 strategic plan, which charts an ambitious course to exponentially grow the volume and value of blueberries domestically and across the globe. The comprehensive plan explains how USHBC will lead demand-driving programs based on shared resources, research and insights that inspire possibilities and sustain the profitable growth of the blueberry industry – ultimately uniting industry stakeholders to work together toward making blueberries the world’s favorite fruit. 

Leslie Wada Appointed as USHBC and NABC’s First-Ever Senior Director of Nutrition and Health Research

The U.S. Highbush Blueberry Council (USHBC) and North American Blueberry Council (NABC) have appointed Leslie Wada, Ph.D., RD, a longtime research consultant for the council, as senior director of nutrition and health research. In this newly created role, Wada will represent USHBC and NABC as an official spokesperson for both organizations, as well as the blueberry industry at large.