Viva Fresh Expo Wants YOU: the Third Annual Clean Eating Challenge

Who has what it takes?That is the question that Texas International Produce Association (TIPA) is asking as it announces its call to participate in the third annualViva Fresh Clean Eating Challenge. The 2020 Viva Fresh Clean Eating challenge captured the attention of the produce industry leading into this past year’s long-awaited Viva Fresh Expo as 40 participants challenged themselves to incorporate more fruits and vegetables into their daily routines.

TIPA and Food Bank RGVs Launch the Viva Fresh Produce Pledge: “A Gift from Farms to Families”

The Texas International Association (TIPA) announced a new partnership with the Food Bank of the Rio Grande Valley (Food Bank RGV) at last week’s Viva Fresh Expo’s keynote luncheon. Food Bank RGV’s Viva Fresh Produce Pledge, “A Gift from Farms to Families” is a new program that will serve as a year-round collection effort of fresh produce donations to help food insecure communities in Texas.

Viva Fresh Expo Welcomes 2021 with Hybrid Expo Model

The Texas International Produce Association is pleased to announce that the 2021 Viva Fresh Produce Expo will proceed as a hybrid event to include both in-person and virtual components that offer solutions for all attendees.

The Famed Nutrition Doctor will Shed Light on the Science Behind Plant-Based Diets at the Viva Fresh Expo

Dr. P.K. Newby, dubbed “The Nutrition Doctor” will review the science and the importance of a plant-based diet and discuss the key role that fruits and vegetable play. This workshop will be held as part of the 2020 Viva Fresh Produce Expo.

Viva Fresh Clean Eating Challengers are Making Huge Strides in Achieving Results

After launching the Clean Eating Challenge this past November, the participants continued to excel through the holiday season and into the new year.