NWPB Spring/Summer Foodservice Campaigns Find New Ways to Promote Watermelon

Partnering with both quick service and full service national chains in the spring and summer months, the National Watermelon Promotion Board (Board) focused on takeaway- and delivery-friendly options to not only include watermelon on the menu, but keep it top of mind with their customers.

Watermelon Board Launches 2020 Recipe & Carving Challenge

Unlike in year’s past where consumers were asked to create and submit an original watermelon-focused recipe, in 2020 NWPB tasks fans with putting their own unique spin on existing recipes and carvings found on the newly relaunched watermelon.org website.

Watermelon Retail Merchandising Contest Call for Entries

The National Watermelon Promotion Board (NWPB), invites all retail chains, independent retailers and commissaries to submit entries to their 12th annual Watermelon Retail Merchandising Contest.

Watermelon Board Boosts Efforts to Increase Consumer Demand

The National Watermelon Promotion Board (NWPB) is realigning resources to adapt to the new climate, continuing to adjust marketing and promotional efforts to positively position watermelon as the go-to for health and happiness while making the most out of precious shoppers’ dollars.

Novel Watermelon Rootstock Knocks Out Disease and Pests

July 1, 2019 Sandra Avant, USDA ARS

A new watermelon line, developed by Agricultural Research Service (ARS) and Clemson University scientists, gets to the root of the problem of a major disease and pest of watermelon crops in the southern United States.