Westside Produce and Classic Fruit Gear Up for Bountiful Domestic Melon Season

May 13, 2024 Westside Produce

The Westside Produce and Classic Fruit Alliance is anticipating a strong start to their Arizona and California domestic melon harvests, following a successful offshore Guatemalan season. With first picks out of Arizona expected in mid-May and new varieties on the table, the team is excited to begin the season.

Classic Fruit and Westside Produce Provide Production Updates Heading into First Offshore Program Together as an Alliance

November 9, 2023 Westside Produce

As we enter the winter season, Classic Fruit and Westside Produce have begun harvesting in Guatemala with numerous updates that strengthen their ability to provide melons 52 weeks a year.

Westside Produce and Classic Fruit Announce New Marketing Director to Lead Alliance Marketing Program

October 5, 2023 Westside Produce

Earlier this year, Westside Produce and Classic Fruit announced their strategic alliance to provide melons to customers 52 weeks a year. To lead the branding and marketing of their new program, they hired Tara Monreal to step into an all-new role as Marketing Director.