Retailers In the Dark on Consumers’ Sustainability Sentiment, First Insight’s New Report Finds
Retailers should listen more closely to their customers about their sustainable shopping preferences, according to a new report based on data collected from the nation’s top retail executives and thousands of consumers. It discovered that a profound sustainability knowledge gap exists between these two cohorts, which presents opportunities for retailers not only to bolster their reputations and enhance consumer loyalty but also to increase profits. …