United Fresh Produce Association Applauds Introduction of Bill to Increase Fruits and Vegetables in WIC

United Fresh Produce Association applauds the introduction of the WIC Benefit Flexibility During COVID-19 Act which will increase the cash value benefit for fruits and vegetables in the Women, Infants, and Children’s program (WIC) to $ 35 month through the end of September 2020.

Specialized Stores Serving WIC Customers in California Improve Food Access Without Raising Food Costs

In California, the largest State WIC program, A50 stores play a significant role in the program, redeeming one-third of the value of the State’s WIC benefits in 2012.