South Carolina Extends Cash Value Benefit Increase on Fruits, Veggies for WIC Participants

January 3, 2022 Tim Renaud, WSAV

“Typically, CVBs are around $9 per child and $11 for pregnant, postpartum, and breastfeeding women. With the upcoming holiday season, we are happy to be able to allow our WIC families to purchase more fruits and vegetables,” said Berry Kelly, State WIC Director. “This temporary boost is an investment in our WIC families’ futures.”

USDA to Incentivize Purchase of Fruits and Vegetables under WIC for 4 Months with American Rescue Plan Funding

April 29, 2021 USDA

Participants in the U.S. Department of Agriculture’s (USDA) Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) may soon see a temporary increase to their benefits for the purchase of fruits and vegetables.

United Fresh Produce Association Applauds Introduction of Bill to Increase Fruits and Vegetables in WIC

United Fresh Produce Association applauds the introduction of the WIC Benefit Flexibility During COVID-19 Act which will increase the cash value benefit for fruits and vegetables in the Women, Infants, and Children’s program (WIC) to $ 35 month through the end of September 2020.

Specialized Stores Serving WIC Customers in California Improve Food Access Without Raising Food Costs

In California, the largest State WIC program, A50 stores play a significant role in the program, redeeming one-third of the value of the State’s WIC benefits in 2012.