Month: September 2016

 "What is a nutrient-dense tomato?" is the surprising question that International Ag Labs and Fix My Soil are working together to answer in their joint venture, "The Tomato Project." Because no nutrient density standard exists for fruits and vegetables, consumers are unwittingly in the dark about arguably the most important variable affecting quality. The project is currently testing a variety of fertility methods to determine how to maximize the taste, nutrition and yield of tomatoes. …

SmartWash Solutions™ announces the launch of their new website, highlighting their integrated food safety system for wash lines and full service partnerships. …

Monterey Mushrooms is pleased to announce the newest addition to its sales and marketing team, Erica Manfre. Manfre will be assuming the role of Sales Manager based out of Watsonville, CA. Manfre will be responsible for maintaining relationships with customers and will seek new opportunities. In addition, They’ve established a marketing internship program under the leadership of Lindsey Roberts, Marketing Specialist. …

California Giant Berry Farms is launching a two-month promotion this week to capitalize on building buzz about and interest in the 2016 Presidential Election, as well as to inject some light-heartedness into a less-than-light spectacle. The company looks forward to using the timing and the ‘color coded’ campaign to raise awareness of the California Giant Berry Farms’ brand and berries (specifically strawberries and blueberries) while enhancing relationships with shoppers. …

Valley Fruit & Produce, announced the recent hiring of Bill Slattery as a new addition to their Sales Team in the Valley Fresh Produce Division. Bill is a 30 year fresh produce industry …